A new technology becomes a national brand.

Two people find that hyperlinking PDF files speed cases through the court system and make lawyers' lives easier and far more efficient. The company that began as Monarch Information Systems needed to be more than just a local tech shop. It had to show courts and law firms throughout the country that its technology could handle any case, anywhere, any time.

The brand began with a simple name change to reflect their national reach. Then the brand strategy helped guide their business procedures and practices to where National Data Support is now the leader in the category.